When peta2 UK interviewed Ian from The Go! Team, he had this to say about KFC’s cruelty: “I just find it bizarre – the massive gulf between the marketing of KFC, which plays on the whole soul food, hanging-out-with-friends angle, and the [factory] farm reality. They’re clever … to create that diversion to the point where you don’t think about the process behind it. I’m sure it would put people off for life.”